People buy people who share similar values.
It’s a common phrase; People Buy People, but when you really buy into another person, I mean REALLY buy into them, it’s very often because the values of that person, (which come through in their words and their expressed behaviour), resonate with you.
They are aligned with what’s important to you in life and that’s what makes them attractive to us, that’s where the deep connections come from. We like people who are like us but we really like people who also share our values.
There is a fabulous TED talk which sums this up beautifully
It’s definitely worth watching: